There are many on-page SEO tips you can implement to help your website rank higher in Google. Some of them include using the right keywords and a Meta description that is between 155-160 characters. You can also use internal linking to establish a hierarchy within your site. If you follow these tips, you will be well on your way to achieving a high page rank.
Keyword density should be about 1.5%
Keyword density has a significant role in your page’s search engine ranking. Page rank is determined by a combination of factors, including surrounding content and keyword phrase density. The lower your keyword density, the better. Google will penalize your site if it has too high a keyword density. The general rule is that a page’s keyword density should be between 1.5%.
While many SEO and digital strategy professionals believe there is a golden rule of SEO, it is not a definitive guideline. Keyword density should be measured in terms of prominence, proximity, and co-occurring keywords. A bad SEO practice declares that the optimal keyword density is one to two percent. In reality, most professionals disagree.
Meta description should be 155-160 characters
It’s best to keep your meta description to a maximum of 155-160 characters. More than this is not beneficial for your promotion, as users may not be able to read it or comprehend what it says. Moreover, it reduces your average rating and CTR value. Ideally, the meta description should contain your keywords, brand name, and a brief description of your company’s activity.
The meta description should be no more than 160 characters, although you can make it longer. Remember that Google will cut it off after a certain number of characters, so make sure you only include keywords that are related to the content you are promoting. A good business meta description will increase your ranking and attract new visitors. It’s also important to make sure the meta description is unique, since duplicate descriptions can hurt your SEO rankings.
Link structure should be suggestive of the page’s content
When linking internally, you should use anchor text that suggests the content of the page. This is important for two reasons. First, internal links help Google understand that a page is authoritative and meaningful. Secondly, internal links make it easier for users to find related content. Third, internal links are helpful for SEO.
Internal linking is a way to establish the hierarchy of your site
If you have a website, it is critical that you create internal links between different sections. This will help improve your site’s SEO and increase the amount of time your visitors spend on your site. Moreover, it will help increase your search engine rankings. JetRank, who specializes in solar marketing strategy and advertising says: A smart internal linking strategy will help you create the best hierarchy for your site.
The first step in creating an effective internal linking strategy is to audit all your main pages to identify potential interlinking opportunities. For example, a blog post that discusses best practices for social media can include a link to your social media pricing page. This will help your sales page gain more visibility on SERPs and your blog will boost its ranking potential.
Avoid keyword-stuffing
When doing on page SEO, it is important to make sure that you are using the right keywords. Keyword usage is crucial to the visibility of a web page in search engine results, and keyword stuffing can cause your site to be removed entirely from search engine indexes. The search engine guidelines recommend using keywords liberally, but it is important to avoid keyword-stuffing.
Keyword stuffing is a practice of placing keywords too many times in your content. This tactic is not only annoying for visitors, it can also hurt your search engine rankings. In many cases, keyword stuffing is done unintentionally, but it can also be intentional. For example, a kitchen appliance store may stuff its content with the keyword “appliances” to increase its search visibility. But this type of keyword stuffing is not good for your SEO, and you may be violating search engine guidelines without even knowing it. To avoid keyword-stuffing, make sure to create content that is focused on the audience, not just the search engines.
