This story originally appeared on Best Stocks.

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Who is Ypost?

Ypost has become the “friendly” name of the New York Post, a daily newspaper that has been published in New York City, New York, since 1801. The name Ypost was born as a spelling mistake that people made when searching online for the New York Post, but now with over 2.6M global searches around the web (see screenshot below) has become a shorter and funnier way to call the newspaper. Indeed, people also refer to the newspaper as NY Post, which has generated the Ypost spelling mistake. 

Ypost covers various topics, including news, sports, arts, culture, and entertainment in the United States. 

The New York Post has won seventeen Pulitzer Prizes since its founding in 1801. The paper’s motto is “Speaking Truth To Power.”

The paper’s slogan was “New York’s Hometown Newspaper” from 2004 to 2018. The current slogan is “New York’s Future Is Now.”

The newspaper was founded on September 18, 1801 by Alexander Hamilton with about US$5,000. Hamilton’s co-founder was John Jones.

The New York Post is divided into sections used to reach a wider audience, such as Entertainment, Opinions, and Fashion. In addition, since the Daily News section in 1986, the New York Post has also included the Daily News National edition that targets a national audience.

Often the cover of a New York Post contains articles about celebrity scandals and what is going on in pop culture and general interest articles.

What makes the Ypost different?

Out of all the New York newspapers, a The New York Post stand out the most, and its more gossipy and salacious content makes it popular. The New York Post is the ‘most controversial’ daily newspaper in the United States. It is known for publishing gossip columnists such as Page Six, which Sara Stewart writes, and its gossip column, Page Six. In addition, the New York Post is known for its sensational headlines, mixing up real facts with fiction. The New York Post also publishes photography and animations.

Source: Getty Images

Page Six (or the ‘gossip column’) of the New York Post often reports on celebrities’ stories. This makes it similar to TMZ. However, Page Six does not report on individuals who are popular or close to the famous. Instead, it focuses on news, entertainment, and social events.

Unlike other newspapers, the New York Post’s content is distributed online and by email through digital means. They also have the option of expanding their distribution through existing delivery companies and distribution networks. 

Ypost covers various topics, many of which are general news and those related to politics, sports, and entertainment. Editor-in-Chief Jennifer Pyne oversees the editorial side of the paper. She has served in this position since 2008.

Ypost growth

According to research published by SalesForce, Ypost is growing at an astonishing rate of 105% yearly. And according to the data provided by Similar Web, the company has now reached 111M visitors monthly.

Ypost success, however, is firmly tight to News Corp, the company that owns the newspaper. News Corp is now the second-largest conglomerate globally with many assets, including media and publishing brands and book publisher HarperCollins. With these assets, News Corp seeks to create and deliver content across multiple channels.

One of the company’s most notable divisions is Fox Entertainment Group. This division handles film and television distribution for major motion pictures, including films released by the Walt Disney Company (NYSE: DIS) and Sony Pictures Entertainment (NYSE: SNE).

In addition to movie theaters, Fox Entertainment Group is also a producer of live events. Its theatrical show, “The Greatest Showman,” recently premiered on the big screen. The company also owns businesses and assets in television, publishing, digital distribution, and ownership stakes in sports properties, such as the Los Angeles Lakers.

The biggest of all of News Corp’s segments, however, is its media division.

 

How to invest in Ypost

As said earlier, Ypost belongs to News Corp. NASDAQ: NWSA has been a popular stock since its creation in 2013. Not only does it have a broad range of assets, but it also offers investors the opportunity for growth.

The global conglomerate’s businesses span six continents, from the UK and Australia to the USA and New Zealand. News Corp is the parent company of Fox Networks Group, 20th Century Fox, the Wall Street Journal, and HarperCollins.

NWSA, with a price of $23.47 at press time, is experiencing a struggle to transform its business amid rapidly changing consumer behavior. For example, a key pillar of the News Corp business model has been the paywall model: Readers pay a fee to access content that is not free. But this model has been quickly disappearing from the online world. For example, many of Amazon’s best-selling Kindle e-readers now offer access to any piece of content for free.

Some companies have been able to adapt. For example, Netflix has managed to hold on to many of its users while growing. In addition, unlike NWSA, NFLX has presented brilliant earnings in 2021, meeting revenues and beating EPS forecast by 24.75%.

Shall you buy NWSA?

When you buy News Corp stock, you’re buying shares in one of the world’s largest media conglomerate companies.

Not only is News Corp still reasonably cheap, but the company’s dividend yield is much higher than its industry average. It also has a very diverse business model and is poised to profit from the rapid growth of the online media market.

NWSA stock has been a great investment for those with a long-term outlook. Here are some pros to consider before you make your decision about investing.

The Pros: 

-NWSA is one of the safest investments, with its share price growing at an average of 4% per year;

-NWSA stock has historically outperformed the market with a 90% chance of outperforming the market in any given year;

-NWSA’s total assets increased by $2 billion this past year;

-NWSA stock is not as volatile as others, with stocks fluctuating about 10% less than those on the S&P.