Instagram is a powerful tool for businesses that are looking to build an online presence. Using Instagram in the right way can boost your sales and uplift the brand reputation. According to stats, around 80% of Instagram users interact with a business account in some or other ways.
You can also leverage the power of Instagram to grow your business in 2022. However, you need to know the right Instagram marketing strategies that can earn you positive results. Read on to know some tips to use Instagram effectively for your business in 2022.
Open a Business Account
Instagram allows business owners to opt for a business account. A business account separates you from personal accounts on Instagram. Instagram users love to follow business accounts. By opening a business account on Instagram, you can let people know that you are a business and not a person.
There are many features of Instagram that are unlocked when you open a business account. You may not see detailed insights if you are using a personal account. Instagram has bought the business account feature for a reason and, you should use it to your advantage.
Build Brand Awareness on Instagram
Instagram can help you increase brand visibility if you use it the right way. Millennials, as well as adults, are on Instagram. Around 30% of Instagram users actually buy a product that they have discovered on the platform. You can also let people know about your brand by posting consistently on Instagram.
As a business account, you may not get a huge following on Instagram instantly. However, if you post consistently, you can gain more followers on Instagram that can turn them into customers. Besides posting consistently on Instagram, make sure your posts are interesting to drive engagement.
Make sure your Instagram content is posted at the right time. You should know the time when your audience is active on Instagram. Posting on Instagram at the right time can earn your more shares and likes. When you successfully create a buzz about your product/services on Instagram, you can boost sales. People will reach out to you on Instagram directly to buy a product/service.
Optimize Your Instagram Profile
Your Instagram profile should be well-managed with a brand logo as a profile picture. Your Instagram bio should clearly explain the focus areas of your business. You can also embed your business website in your Instagram bio to generate clicks. A good Instagram business profile compels users to click on the ‘Follow’ button.
Use Hashtags for Increasing Visibility on Instagram
Instagram allows users to put trending hashtags in their posts. Hashtags can increase post visibility and can reach a wider audience. Make sure you use hashtags that are related to your business profile. Many businesses use unique product hashtags on Instagram to catch the attention of customers.
When adding hashtags to your Instagram post, don’t overdo them. Maximum ten hashtags are perfect for an Instagram post. Using too many hashtags makes you seem desperate for generating sales on Instagram. It is better to use hashtags professionally on Instagram.
Use an Instagram Video Editor for Business
Videos are the best type of content a business can produce. Customers can retain much information shown in a brand video. However, you will have to create amazing brand videos to catch the attention of Instagram users.
For creating interesting brand videos, you need an Instagram video editor. With a video editing tool, you can create interesting Instagram videos that can catch the attention of Instagram users. The time taken to create Instagram videos can be decreased by using a dedicated video editing tool.
Many small businesses do not have ample funds to hire an Instagram video expert. Instagram video editors are helpful for small businesses in creating amazing brand videos. If you are a beginner in making videos, you can use a free video editor to learn basic video-making skills. Once you have learned video editing skills, you can switch to a paid video editor for creating high-quality Instagram content.
Post All Types of Content on Instagram for Your Business
Instagram allows business accounts to share different types of content like images, videos, and stories. Videos on Instagram can be shared as IGTV posts or normal posts. Besides videos, you can share stories to engage with Instagram users. Stories disappear after 24 hours and are a great means of enhancing brand visibility on Instagram.
By posting different types of content on Instagram, you can catch the attention of users. Make your Instagram business profile have a combination of all types of posts. Besides posting content, you should also interact with Instagram users.
If a user is commenting on your Instagram post, try to reply to it to enhance customer relationships. If many users are commenting on your Instagram post, you can reply to the top ones to engage with customers. You can go live on Instagram to interact with customers and give them a sneak peek of products/services. You can also conduct Q&A sessions on Instagram via stories to answer the queries of customers. By doing so, you can turn new customers into long-term prospects for your business.
Use Instagram Ads for Your Brand
Instagram also allows businesses to run targeted advertisements to drive sales. If you want an Instagram post to reach more people, you can run targeted ads on Instagram. Instagram ads can be generated via Facebook only at affordable rates.
Team Up with Instagram Influencers
If you can get a celebrity talk about your product/service on Instagram, you can drive sales. Besides the top celebrities, there are many influencers on Instagram with a substantial follower count. You can reach out to them and ask them to promote your brand/business.
In a Nutshell
With more than a billion users, Instagram is a giant in the social media industry. With the right marketing techniques on Instagram, you can build a brand reputation. If you keep on gaining followers on Instagram, you might end up getting a verified tag for your business account. Start using Instagram for driving sales in 2022!