If you want to create content strategy for a company, you probably figured out the blog posts or site pages you are looking to add per month and what the topics have to be. Even if this is a strong starting point, you should generate the results you are looking for.
Apart from topics and frequency, there are other elements that can play into the success of content marketing. Aside from using white-label SEO report software, there are other content marketing strategies you can use to gain more customers and generate new sales without much effort.
You can learn more now by reading until the end.
Content marketing is not cheap, regardless if you invest in your own time and energy when you develop it, or you are outsourcing the work. It involves real cost of time and money as well. Throwing cash when you create new infographics or hire videographers putting together YouTube clips that no one will watch makes sense.
You should look at your analytics and invest your time, effort, and money towards strategies that work for you. It is important to invest enough time into Twitter and Facebook, assuming they are the largest platforms on social media. When you look at analytics, you will know where most of your social media marketing traffic comes from.
Know Who Your Target Audience is
First of all, you should know who you write for. Before you pick up a pencil, you should have a clear idea of who is going to read your content.
You can start with the general demographic of your company, but you have to dig deeper. Creating marketing personas is an excellent way to make your audience feel personal, and it is normally easier to write for a person instead of an entire group.
If you have these personas, remember when you sit down to write. What could these concerns be? What tone is going to resound best with that? What other questions could they have regarding your topic? Pretend that you writing directly about another person, and you will be more successful when it comes to your content.
Provide Clear Guidance
Content shared through blogs and social media channels is a reflection of what your business is like. Regardless if you are the one putting together your contents or there is a team of people that help you out, you should have clear guidelines and expectations of the feel, look, and tone of the content.
This provides customers your customers with a solid understanding of who your business is and what your stand is, but it will drive better content production both ways.
You Need to Have Goals
If you fail to set goals, you will never achieve anything and all the planning goes to waste. Once you narrow your focus on a couple of channels, check your stats and analytics before setting goals. You will achieve better marketing if you use a rank tracker to see where your website stands.